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摘要：本篇文章试图讨论互联网到来对文化产业产生的影响。从十九世纪七十年代开始，数字化已经开始对商业运营产生影响力了。然而，直到互联网或者万维网的出现，公众开始广泛意识到了文化产品与文化消费已经被数字化改变。正如曼诺维奇所言，“如今我们处于一个新的媒体革命时代——一切文化都在向着以电脑为媒介形式的产品、描述与交流转变。”

er, Lu launches his singer life from the walking and singing tour of more than one year since the end of 2006 to obtain the echoing and support form students.

Recently, the company again utilizes the YouTube as a contest space to hold a guitar playing campaign called Participation in the Guitar Competition to Win the Chance as a Guitar Player for Lu

For instance, he creates several songs which are inspired and entitled with the Internet applications or previous songs done by others, such as the web game ‘Happy Restaurant' in Facebook.

Moreover, on his Facebook webpage, all of his music videos and online music streaming are free and accessible to the Internet users by tagging, forwarding, and hyperlinks so that this allows the audience to share his music throughout the entire cyberspace.

In the case of Lu, it is obvious to note the Internet provides the chance for the independent singers as a source to create and promote their music with low budget. The key point for his success is that those creators facilitate the power of the online communities with ‘Mashups', a term appropriated from popular music, ‘mash together' two available and usually free-to-access data and application sources(figure).

Here, in brief, ‘mashup' is by selectively samplings and remixing them in dynamic fashion, to subvert applications to perform something they could not do otherwise by themselves. Such mashups are developed with an interest to extend the functionality of software for specific purposes

Multiple Choices to the Audience?

Facebook, the social networking sites (SNS) are widely used sites through which users generate profiles about themselves, with photos, descriptions, personal histories, thought pieces, preferences, lists of friend. As well as generating content through the updating of these online profile pages, users of SNS create user groups, meet people and make friends, and even use the profiles to communicate with people they know in the ‘real world' to discuss the events of the day, to keep in touch, and to organize events.

Popular music performers with profiles become part of the communicative flows of the SNS, checking and updating their profiles, making friends, posting music, and so on.

Whether visitors to places such as Facebook are in fact communicating and making friends with the actual performer or with a record company employee does not seem all that important, for the outcome is the same. The visitor, as we can see from the posts directed at Jarvis, has the perception that Jarvis is intermittently present and that he is communicating with them.

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