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互联网对文化产业的影响探究——以web 2.0为例 [4]

论文作者:www.51lunwen.org论文属性:职称论文 Scholarship Papers登出时间:2014-11-16编辑:Cinderella点击率:7299

论文字数:3115论文编号:org201411161611026412语种:英语 English地区:美国价格:免费论文

关键词:Internetimpact文化产业互联网商业运营

摘要:本篇文章试图讨论互联网到来对文化产业产生的影响。从十九世纪七十年代开始,数字化已经开始对商业运营产生影响力了。然而,直到互联网或者万维网的出现,公众开始广泛意识到了文化产品与文化消费已经被数字化改变。正如曼诺维奇所言,“如今我们处于一个新的媒体革命时代——一切文化都在向着以电脑为媒介形式的产品、描述与交流转变。”

ubsystems: location, identity (of people, products, and places), and the skeins of meaning that tie them together.

 

The opposite side:

On the other hand, while the utopians embrace the age of Web2.0, the opinion counter to it with the issue of narrow content as the Internet empower users to decide what to create and experience. It can turn to a mere simulation of involvement and participation, masking new forms of control and manipulation, creating the contemporary version of what Guy Debord (1967) called “the heart of the unrealism of the real society.”

 

Thus, the meaning of the technologies will be shaped and reshaped by how they are embedded into social life, advanced, and transformed by the myriad of institutions, practices, and projects that constitute it.

 

Secondly, The Internet is seen as increasing alienation by absorbing its users. It immerses them in diversions from the real world with its real relationships. In a social relations version, it is seen as narrowing the set of shared cultural experiences to such an extent that people, for lack of a common sitcom or news show to talk about, become increasingly alienated from each other.

 

WEB 2.0 advocates also ignore the complexity of the people and organizations. They are complex systems, not flat ones, as Snowden (2007) says ‘Complexity is also the science of uncertainty and with it goes what I call the paradox of control. If you aim to influence, but not design evolution you have more control than if you attempt to design an ideal system.'

 

My viewpoint: In order to evaluate the pros and cons from the Internet

Music Industry in Taiwan

Symbolic Creator: Taiwan”s Vitas

Guang Zhong Lu, with his Buddy Holly glasses, slim body and guitar in hand, looks like a starving young artist. However, As a Spanish major student in university, now, Lu is one of the most popular singers and song writers in Taiwan”s music industry. Lu is from an independent company.The owner of the company Zhong says, the financial situation is in short in the beginning of promoting Lu. However, this condition also allows Zhong to manage Lu individually and innovatively through the Internet, including blogs, Twitter, Facebook, YouTube, Plurk and so on.

 

Lu and his record company apply the core spirit of Web2.0: intense interaction between users and low entry cost to make Lu”s mark in Taiwanese music market. Apart from the major company, the record company chooses another way to promote Lu. He was revealed publicly in the video clip on the Internet which shows his unique vocal range that can compete with the Russian singer Vitas. This clip spreads rapidly from Youtube(Pic.1),to China”s video streaming websites, such as, Tudou and Youku. Lat论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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