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d, some scholars think that media image refers to the image of an individual or a whole media organization, which can generally refer to the appearance of a single media organization in a certain category, the impression of many similar media organizations and space to the public, and the “figures” of many similar media organizations in different time and space. For example, Luan Yimei (2007) introduces image into the study of communication. Luan Yimei (2007) has put forward that media image is the image formed by social actors’ media organizations in social interactive communication to attract more social actors, and it is a collection of public impressions of media organizations. The image of media is characterized by “interactive initiative”. On the other hand, some scholars think that media image is a concrete image or an individual in society, such as public figures, social organizations, state organs, enterprises, brands and so on, such as Wang Pengjin (2009). The public image derive from media communication is equivalent to the public image to a certain extent. The media only act as a medium to express and spread the image, not its image subject. Summarizing the development and evolution history of media image, Wang Pengjin (2009) argues that media image is the specific situation characteristic of things in the media.

Chapter Three Theoretical Framework ........................ 14

3.1 Systemic Functional Grammar ............................. 14

3.2 Visual Grammar .................................. 16

Chapter Four Results .............................. 21

4.1 General results ............................. 21

4.2 Analysis of texts on SFL web pages ..................... 23

Chapter Five School Image Construction ....................... 52

5.1 International education ........................... 52

5.2 Multilingual education ................................ 53

Chapter Five School Image Construction

5.1  International education From the analysis of SFL web pages, it can be found that these schools have constructed an international teaching school image form both texts and pictures. All the 23 SFLs exhibit at various activities image with texts. For example:

Example 11: 我院成功主办第二届“武·汉”杯汉语国际教育专业本科生教学技能大赛。

Wǒyuàn chénggōngzhǔbàn dìèrjiè “Wǔhànbēi” hànyǔguójìjiàoyùzhuānyèběnkēshēng jiàoxuéjìnéngdàgài 

Our school successfully hosted the second “Wuhan Cup” Teaching Skills Competition for undergraduates majoring in Chinese Language for International Education.

In Example 11, the SFL reports that they have hosted a teaching competition for students majoring in international education. From this example, it can be found that the school has paid attention to international education. Moreover, due to the professional feature of the Chinese Language for International Education, the students have to learning and teaching with both Chinese and foreign languages. Besides Example 11, there are many sentences that have mentioned the international education of SFLs. Besides Example 11, Example 5 also shows the international education feature of SFLs. Diplomat is a speaker of a nation in a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。