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基于网页多模态语篇分析的湖北省属高校外语学院形象建构思考

论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2023-01-28编辑:vicky点击率:633

论文字数:44585论文编号:org202301251025599124语种:英语 English地区:中国价格:$ 66

关键词:英语论文格式

摘要:本文是一篇英语论文格式,笔者通过对文本、图片、色彩形态以及图片与文本之间的关系的分析,本研究得出结论,湖北省23所大学的SFL通过国际和多语言教育构建了诚实的形象。

本文是一篇英语论文格式,笔者认为读者友好是设计官方网页的最后一点,也是最重要的一点。只有对读者友好的网页才能被称为好网页。如23个SFL网页截图所示,所有文本均以分类方式呈现,方便读者查找信息。

Chapter One  Introduction

1.1  Background of the study

In the era when the Internet and multimedia are so developed, only one symbol of language can no longer meet people’s daily life and interpersonal communication well, and people have used pictures, sounds, videos, colors and other symbols in their communication. Several semiotic modalities are involved in people’s daily communication life, which leads to form multimodal discourse. Since Barthes (1977) began to focus on MDA, there are increasing researchers in academic circles who began paying attention to MDA. For example, Kress and van Leeuwen (1996) formally proposed Visual Grammar (VG for short) to analyze multimodal discourse.

英语论文格式怎么写

In the era of increasingly developed Internet, 4G and 5G have become hot topics that people talk about with relish, and the Internet has become an indispensable part of people’s daily life. Web pages have also become one of the effective channels for people to obtain information, and surfing the Internet has also become one of people’s daily agendas.

With the normalization of web pages in people’s lives, many scholars began to focus on the study of web pages. Web pages, with texts, pictures and other modalities displayed on the web pages and their placement positions as the main resources, have rich presentation features, which are similar to printed texts in content and structure. In addition, the web page can also be accompanied by flash, video and other effects, which makes it similar to the film and television discourse to some extent. Therefore, the web page has hypertext characteristics and is a typical multimodal discourse. 
1.2  Objectives of the study

This study takes the SFL web pages at Hubei provincial universities as the research objectives. According to the List of National Colleges and Universities published on July, 2020 on the website of the Ministry of Education, there are 28 provincial universities in Hubei Province. After visiting the web pages of 28 provincial universities, it finds that 5 universities do not have independent departments of foreign languages, so this study will only involve 23 SFL web pages (refer to Appendix I for the name of universities).

According to statistics, most of the web pages of the above 23 departments of foreign languages use “school of foreign languages” as the translation of school names, but there are also a few translations that are not “school of foreign languages”. For example, Yangtze University’s school of foreign studies. In this study, for the convenience of readers, the names of foreign language departments and colleges are universally referred to as “school of foreign languages”. Except for the differences in names, the SFL web pages even do not present the English expression. Moreover, this study will offer the original text, the Chinese Pinyin version and the translated text when selecting the text from the web pages as an example sentence for explanation to facilitate readers’ reading.

This study carries out the MDA of the SFL web pages of 23 provincial universities from the perspective of Systemic Functional Grammar (SFG for short) and VG respectively. Focusing on MDA of SFL web pages of provincial 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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