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his helps in making loyal customers and repeat business resulting in organisation profit. Customer care culture enlightens the brand image and develops the brand loyalty of the organisation in the industry. McDonald’s has stated its two phased training programme which focuses on customer care culture and services. This training programme has successfully developed customer care culture by providing friendly services to its customers who are predominantly children & teenagers.

Importance of customer care culture in MacDonald being the largest brand in fast food industry they serve more than 50 million customers a regular basis through its 390000 number of employees. Thus this being a Herculean task they maintain their brand image in the market through continuous improvement in their brand image in the market through continuous improvement in their products, services & work culture.

McDonalds tries to provide better work environment to its employees, thus to make it best place to work in, it always keep on discovering new ways to work. McDonald introduced a two phased training programme to enhance the customer care culture, which was also fun & learning for its employees.

The main criterion of customer care programme was to give better understanding of customer care culture to its staff hierarchy. This programme benefits its staff, on completion of the programme, staff was able to attract, help, appreciate and retain more customers.

For McDonalds, customer satisfaction comes first in priority list. The Organisation knows it very well that customer satisfaction can curve a niche for them in this competitive fast food market. Thus to accomplish this very purpose McDonalds have upgraded its outlets to provide fast yet more efficient and friendly services to its clientele who are mainly teen agers and children. McDonalds now primarily focuses on their likes and dislikes, and also take into consideration their menu choice as well as pocket money.

The main aim of customer care programme was to deliver superior service to customers and to have high level of consistency. Thus to increase productivity McDonald introduced new policies to its staff, which are as follow:

Key performance indicator is used for quantitative measurement that is essential to run an organisation successfully and helpful in achieving the goals and objectives of the organisation.

Key performance indicator is critical for the growth of the organisation. Key performance indicator may differ depending on the organisation, For example, profit can be a key performance indicator used by an organisation to measure its profitability, a restaurant can use the number of table covers as a key performance indicator to measure the density of customers and the profitability of the restaurant and a collage can judge their key performance indicator by the percentage of graduate students passed out from the college. Key performance indicators are the key to the success of the organisation and they are measurable. This key performance indicator reflects the organisational goals, objectives, policies and strategies. Predominately key pe本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。