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ficant importance , when introduced in the traditional print ads , " interaction", this not only allows print ads lease of life, but also enhance the competitiveness of print ads and interesting. In the external environment and internal factors together under the influence of interactive creative in the use of print ads will get more and more industry recognition , thus becoming the next print ads evolutionary trends. In addition, in the future, all media platforms will be digital, which is the main trend of media development . Digitization of print media will become inevitable. Charles • A • Taylor in the " run of the six digital advertising rules ," the article pointed out : those associated with consumer products, digital advertising will be more willing to accept and provide feedback ; integrate interactive digital advertising may be more effective ; From the content point of view , If you have a digital advertising entertaining, the success rate will be higher ; in the long run , digital media advertising for the brand to establish more effective . There are so many advantages , print ads , but can not because of digitization and digital, but due to its own characteristics and needs of the audience change the overall situation , the strategic use of digital technology in the meantime .

Although , at this stage of China , print ads , interactive creative use subject to many factors, but its prospects are very good. So, at this stage of China , what to do to make this market grow ? I think we can proceed from the following aspects .

Western cultures tend to make their advertising creative exaggeration, bold , explicit, complex , provocative , which apparently does not meet the Chinese people 's taste , was the question is inevitable. Therefore, with respect to our country, according to national advertisers the psychological needs of the people , now interactive flat-screen advertising in the country's development status , and national advertising regulations can be obtained from the simple, elegant , interactive creative start creating consistent with domestic audience tastes, in line with our spiritual civilization interactive print ads .

In the new media context, as a new form of advertising , interactive outdoor print advertising in order to among the domestic air market is bound to be very difficult. Because the current Chinese , traditional outdoor media , whether in quantity or advertisers priority selection, occupy an absolute advantage , in addition, the growth of new media, outdoor interactive will increase barriers to entry outdoor print advertising . As the small print media , such as: magazines , posters , DM ZIP , POP and so achieve some form of innovation , and their innovative creative advertising works primarily in the form of a plane breaking the previous manifestations and traditional reading way , the audience can flip deshirr pages, listen, smell and other acts involved in the creative works go together to complete the creative process . These interactive creative achieved primarily through the following ways : first , through the use of layout space folding design to create suspense ; Second , information decomposition, namely the use of cross- adjacent pages layout , advertising information to complete decomposition ; Third, the spatial expansion through the use of substances such as glue Jing layering launch or advertising inform本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。