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uce the customer's advantage to get to their destinations directly and will become a hassle were they will have to look for new sources and leave US Airways Services.

There is a possibility that revenue will reduce but US Airways will be concentrating in their services which could be neutralized. Other companies will take full advantages of these departures being reduced and bases being closed. These will cause other airlines to gain new customers with less competence.

行业环境---Industry Environment

In 2008, US Airways faced an outstanding change in their company. US Passes through significant losses as they confront staggering increases in the price of fuel during that year. The average quarter cost per barrel of oil below in the diagram demonstrates the runaway of fuel prices during 2008:

US airways continue with this difficult economical confrontation, they were not able to increase the price of their tickets to at least pay their larger expense which was jet fuel. These factors help other Airlines to take advantage where they increased prices in their tickets and preserve liquidity.

美国航空公司的回应---US Airways' Response

As described above, US Airways were profoundly challenged by the economic situation in 2008. They participated in the industry's response to record high fuel prices and take action to operate a strong and competitive airline by implementing the following initiatives.

公司能力和团队的减弱---Capacity and Fleet Reductions

The company reduced the total mainline capacity by 5.9 percent in the fourth quarter of 2008 and the Express capacity by 1.3 percent on a year-over-year basis. Furthermore, US Airways plans to decrease the total mainline by four to six percent in 2009 and the Express capacity by five to seven percent from 2008. They anticipated that these capacity reductions will enable the company to lower the problem of reduced passenger demand on revenue and reduce costs.

US Airways have prepared some strategic methods to obtain their capacity reduction goals:

• Fleet Reduction: US Airways said that they will be returning 10 aircrafts to leasers, this includes four Airbus A320s that were returned during the first quarter of 2009 and six 737-300 returned in 2008. They further cancelled the leases of two Airbus A330-200 wide-bodies that were planned for delivery in the second quarter of 2009. Even more, US Airways is still planning to reduce additional aircraft in 2010.

• “Las Vegas” Flight Reduction: US Airways closed Las Vegas' night operation in exception for limited night service to the East Coast in 2008. 141 flights that departed daily from Las Vegas in 2007 were reduced to 77 in 2008. In the end, the revenue produced from the Las Vegas night operation no longer exceeded an increment cost.

美国航空公司的机遇---Opportunities of US Airways

While US Airways may not be the best airline in the world, it has the potential to be. Within the company lie many opportunities that it could use to its advantage. The company offers an attractive employee benefit. Within the package lie health insurance, prescription drug coverage, dental insurance, life insurance and many more.
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