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r the touristic products to the consumers and an ensemble of relations in which participants in distribution enter (tourists, intermediaries).

2.1. The Role of Distribution in Tourism

Taking into consideration the fact that the tourist firms are conditioned by the effective presence of the client and that the touristic product cannot be sent to the client it is necessary a certain attraction of the touristic consumer towards the prestation and consumption spaces of the touristic services in a certain station or country. This role is played in tourism by the distribution through an activity of stimulation and informing the potential tourists on the characteristics of the offered products. We can see that in tourism there is a close relation between the distribution policy and the promotional one.
The touristic product is not often bought by the unexperienced tourists due to the lack of time and competence regarding the research activities and the contacting of numerous market supplies. By reducing the effort which must be made by the consumers, intermediaries from tourism are able to group the services of various suppliers and to synchronize them in a combination which arise the tourist`s interest.
There also must be mentioned that, taking into consideration the tourisic product`s specificity which is immaterial and intangible, it is “distributed” only as information, image and its acquisition means only the access to a future consumption right, confirmed and guaranteed through a touristic title.
Taking into consideration the distribution role it can be considered that using the intermediary agencies in the distributive processes is necessary as the areals of touristic distribution are at distance from the demand forming area. At the same time the degree of dependence also rises as the distributors decide upon the structure of the touristic services which they commercialize taking into account the consumers` preferences and not the interests of the providers.

2.2. Distribution Channels

Commercializing the touristic products is achieved either by a direct distribution in which the providers sell their services to the final consumer or by an indirect distribution and in this case intermediaries have a great role.
Taking into consideration the sezonality of the touristic offer, the firms manifest in some periods a preference for the short channel of distribution and in extraseason , for the long channel.
R.C. Mill and A.M.Morrison classify the distribution channels in tourism according to the control degree:
  The consensous channels are characterized by the fact that none of the elements of the channel exercise any control over the distribution system, the participants realising that it is not in their interest to collaborate.We mention that in North America and Great Britain the distribution channels in tourism tend to be of this type.
  The vertically integrated channels are controlled by a tourist agency or an touroperator.
  The vertically coordinated channels by the touroperators. The exercised control over the channels is due to the contractual or financial arrangements established with the tourism agencies in franchising system. The touristic distribution through direct channels by the providers is specific to the unorganised forms of tourism, on their own (individual tourists, small groups of persons, families, etc.). The touristic services commer本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。