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cialization through direct channels allows for a control over the distribution and the touristic product`s characteristics, the price ait which this is sold to the consumers .
The short distribution channel is the most appropriate for the simple touristic products such as the reservations at the accommodation structures while more complex products (circuits, cruises) impose the intervention of a tourism agency or another intermediary.
The touristic operators organise a system of place reservation,selling by mail, telephone and automatic means (ATM-s for reservations and tickets for transport companies).
At the international level it can be noticed that the explosive development of the informational technology implies the use of the telematic distribution channel in tourism also. Thus, the potential touristic consumers who are connected to the Internet can access the sites of the firms which provide with touristic services in order to obtain information regarding the offer, the touristic products selection and reservations can be made on-line.
The indirect distribution of the touristic services is characteristic for the organized and semiorganized forms of tourism. Appealing to the voyage agencies which take over the task of ensuring the necessary services the tourist has the possibility to inform himself on the diverse destinations and touristic programs offered by the market, he can compare them, evaluate and then pick up the touristic product that suits his preferences. Moreover, it has the advantage that it can accumulate all complementary services necessary during the voyage at a smaller price and in a shorter time than if it would have appealed directly to the providers of touristic services.

2.3. Intermediary Types

The touroperators (wholesale dealers) select, assembly, constitute and commercialize the touristic offer on the market taking the form of some services. It
is estimated that touroperators sell approximately 80% of their products through agencies and 20% directly. As these voyage producers make place reservations at the accommodation unities, alimentation, plane they are the beneficiaries of price reduction from the providers and this allows them to practise more accessible global prices as compared to the situation when each consumer would pay on his own all prestations.
At the international level the main touroperators can be found in Germany (TIU and NUR own over 50% of the German touristic market, Touristik Union International being the greatest travel producer in the world), Great Britain (Thomson, First Choice, Airtours; the first two own over 60% of the national voyage market), France (Club Mediteranee-greatly implanted by the external market; Nouvelles Frontieres, Sotair) and the United States of America (American Express Travel, Thomas Cook, Cartan).
The retailer voyage agencies distribute to the touristic consumers the products made of and promoted by the travel agencies. It is estimated that at present over 70,000 travel agencies (possessing tourism licence) activate having over 200,000 selling powers of which 45,000 are from Europe. These intermediaries offer specialized assistance to the tourists (counselling services regarding the possible touristic programs, the itinerary, payment). They present the touristic products of the touroperators, commercialize internal and international travel tickets, sell individual services (reservations, treatment, guide assistance, touristi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。