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would be for export mainly to Europe. The company will target to export 100,000 units of this model annually. A few months ago, Suzuki Motor Corporation and Nissan Motor Company decided to widen the scope of their global strategic alliance. As a first step, they agreed to collaborate in manufacturing by utilizing the facilities of the company. In the new scenario, India and Maruti have acquired a very important role in this alliance. The increased scale of operations on account of the Nissan contract is likely to further improve cost and quality competitiveness at the Maruti facilities, which in turn will benefit customers in the domestic market. The company shares the Government of India's vision of making India a global hub for compact cars. With Maruti emerging as a contract manufacturer for Nissan, India takes one step forward in realizing that vision.

MOST EFFICIENT RESEARCH AND DEVELOPMENT

While Suzuki and Maruti remain committed to excellence in manufacturing, both companies are also increasing collaboration in R & D. Suzuki Motor Corporation sees a major role for Maruti in the area of R & D for cars in Asia. Building on the success of the Swift experience, where Maruti engineers trained in Japan worked closely with their Suzuki counterparts to design and develop a new model, the effort will be empower Maruti to independently develop cars to suit preferences of Indian customers. The focus will be on tapping the vast talent pool available in India and develop people through extended training at Suzuki Motor Corporation, Japan. This, combined with augmentation of R & D facilities, will help Maruti acquire a preeminent position in Suzuki's global R & D set-up.

MARUTI'S STARATEGY TO COME UP WITH NEW MODELS & SURPRISE MARKETERS

The company is aiming at sales of one million cars per year in 2010. Investments in new facilities and in R & D, as outlined above, are both part of the strategy to achieve the ambitious sales goal. In addition, the company will launch a series of new models to be able to attain the one million sale target. It plans to launch five new models in the next five years to meet the needs of Indian customers. This will be over and above face-lifts of any existing models and launch of new variants. To sell one million cars in a year, the company will have to expand the network of sales outlets as well as service workshops across the country. This process, which gathered pace in recent years, is likely to accelerate in the next few years. Besides increasing the number of outlets, the company will also revamp the quality of infrastructure and service at these outlets.

GRABBING COMPACT CAR OPPORTUNITY

The company believes that the low penetration rate of cars in India and the relatively lower percentage of first time buyers present a tremendous opportunity for growth. Therefore, the company's optimism stems from positive macro economic factors, including significant GDP growth, bias towards lower taxes, a young population, focus on roads and rural infrastructure and growing consumerist aspirations. Like China before it, the Indian car market may be on the threshold of explosi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。