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爱尔兰留学论文:从印度的汽车行业看印度的经济发展 [20]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-05-12编辑:felicia点击率:30363

论文字数:11529论文编号:org201505082019378082语种:英语 English地区:爱尔兰价格:免费论文

关键词:

摘要:这篇论文主要介绍了印度汽车行业的发展,通过了解印度汽车行业的发展状态分析印度的经济发展。

ve growth. This growth is likely to be driven by the entry-level segment. Over 25 million Indians have bought two wheelers in the past five years, and will boost demand once they upgrade to four wheels. The company, with a range of models in the entry level and compact segments, is best placed to tap this opportunity. Suzuki Motor Corporation has been the leader of the minicar market in Japan for over three decades. It has the right technology and the right products to tap the compact car opportunity in India.


The expansion of their sales and service network, innovative and focused marketing initiatives, aggressive cost reduction and productivity improvement programmes, their tie-ups with regional finance companies and banks to expand the reach of organized finance, are all efforts to reach out to entry level customers.


SHOWED GREAT SOCIAL RESPONSIBILITY


The company is conscious of its responsibility as a corporate citizen. During the year, the company has expanded the number and reach of Maruti Driving Schools across the country. Equipped with driving simulators and specially trained instructors, these schools provide a comprehensive theory-cum-practical curriculum modeled on the best international driving schools. They have been very well received, especially among women learners.


The recent decision of Suzuki to set up a separate joint venture for the manufacture of diesel engines and a new plant had raised concerns that MUL may not be able to benefit substantially from any future expansion plans. However, government intervention before the crucial board meeting to decide on the joint venture assured MUL a substantial 70% stake in the joint venture for the new vehicle manufacturing plant. MUL has been enjoying good growth in sales this fiscal with overall sales in the Apr-Oct period growing by 20.6% YoY to 302871. Going forward too, we expect MUL to enjoy good sales growth given its wide distribution network, high customer recall and attractive pricing. We maintain our Out Performer rating on the stock with a target of Rs444.


Maruti Udyog Limited has led India's car market for more than a quarter of a century. First established in 1981, the company is now a fully-fledged subsidiary of the Suzuki Motor Corporation. Its principal activities include the manufacture and sale of motor vehicles and spare parts via a 300-strong dealer network scattered across India. The year 2002 saw Maruti add finance, leasing, insurance, and pre-owned car businesses to its portfolio, increasing the scale of its operations and prompting a review of its processes and systems. Oracle Consulting was engaged to install a number of Oracle E-Business Suite modules and integrate them with Maruti's existing systems. The eight-month project involved managing up to 50 people, including Maruti staff, Oracle consultants, and employees of third-party organizations. Oracle also assisted Maruti with change management, a critical part of the process to ensure quick user acceptance.


GREAT MANAGEMENT CONTROL


Prior to employing Oracle, Maruti used a number of home-grown systems to manage its various lines of business. Many of these disparat论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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