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Global Media and Journalism [4]

论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2014-05-30编辑:lzm点击率:12153

论文字数:5277论文编号:org201405291750181267语种:英语 English地区:中国价格:免费论文

关键词:国际传媒民族品牌奥运开幕式International mediaOlympic ceremony

摘要:本文探讨了在北京2008的仪式和伦敦2012仪式是由中国媒体和英国媒体报道的方式。本文也将论述在典礼关键看作为一种公共外交的工具。

lavish US campaign spending’ in 7th November. It indicates that Chinese press keep a relatively negative tone to election under the circumstance that China is still a socialism country where the president is being pointed instead of being elected.


Ideological frame
This frame includes ideological, cultural and social value. Reporting of Western news media often keep the same tone with its dominant ideology of the host country. News reporting is motivated more by ideology than by newsworthiness. Regards to China, it is usually highly critical when the issue is about the domestic circumstance in China, especially when the circumstances that emerge in China clash with western cultural principals. In the Olympic period, the media are expected to inform the public with how much preparing work has been covered, what to expect during the Olympic games, and what else is worthy paying attention to apart from sport itself.  The media chose and selected information to help the public understand the content.  According to Gross (2006), “frames will, by highlighting certain aspects of an event or policy, guide audience members’ thoughts about the event or issue in predictable ways to a predictable conclusion. “
The presumption of framing analysis is that information is filtered by journalists in ways that affect the decoding of the audience of issues, stories or events (lowery&defleur,1995,p327). When journalists work on making sense of an event, they are engaged in a process of news framing that can dictate how they cover it. (Tuchman,1978). By selectively presenting and emphasising some certain issues over others, journalists are able to influence attitudes and behaviour of audience.  Thus, to understanding news framing is essential to understanding how the public view an event or a place.

A large number of media have examined how the news media in each country, including China and western countries such as the U.S and The UK, have framed numerous events and issues.  For instance, many differences have been found in Chinese and the west news framing of political events, for instance, reconstruction in Darfur, the conflict between China and Japan over the territorial sovereignty of Diaoyu Island, and a North Korean nuclear test.  Similarly, studies also suggest that there are differences in Chinese and western media over issues of public health such as SARS, HIV/AIDS, and H1N1 Avian flu. As Vasterman et al.(2005) pointed out,  both  “balanced frame” and  “one sided frame” can be adopted in structuring mega events news. Generally, media from host country and its pro countries consistent social actors or government propaganda while others may concentrate on shocking or unusual events. 


Economic frame

Economic development of a country is valued above political and ideological conflicts in economic frame. The globalization of world economy contributed largely to economic frame. Reports focus more on economics, health, and the environment issues than covering international affairs only. Reporters are seeking unifying themes that create relevant meanings between domestic agenda and the whole world.  One of the nations under study, China, ranks the second of the world in total economy, and the sustainable economic development is a key priority of Chinese government. With drama论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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