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Global Media and Journalism [5]

论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2014-05-30编辑:lzm点击率:12150

论文字数:5277论文编号:org201405291750181267语种:英语 English地区:中国价格:免费论文

关键词:国际传媒民族品牌奥运开幕式International mediaOlympic ceremony

摘要:本文探讨了在北京2008的仪式和伦敦2012仪式是由中国媒体和英国媒体报道的方式。本文也将论述在典礼关键看作为一种公共外交的工具。

tically economic increase and the growth of large-scale European investment in China, western media including British media tend to cover more issues with this economic frame. And, rationally, Chinese journalists from mainstream media would consistent the government and report with economic frame too.  The other nation under the study, the United Kingdom, is a major importer of Chinese goods, and created a bilateral trade volume of 60 billion US dollars with China in 2008. In fact, few British can live without purchasing products made in China. Furthermore, China hold more global market share than before while the great economic power of The UK is shrinking. Accordingly, the UK, as well as the whole western world, tends to believe they are facing not only opportunities and benefits but also potential threats from economic growth of China. To conclude, British journalists would devote more critical scrutiny to many detailed aspects along with more attention paid to ‘innovation economy’, ‘high-tech economy’ and ‘green economy’ .


Visual framing

Visual image is used among varies framing devices, such as metaphors, exemplars, catch phrases and visual images (Gamson and Lasch, 1983). Visual images differ from verbal words to some extent when people are making sense and evaluating information. The distinctive features of visual image from words play different role in the framing process (Mandell and Shaw, 1973).  Entman (1993) pointed out that the presence (or lack of) an image and the content of a news photograph devote to determining the interpretation of a news event. The dual-code theory, mainly generated by Paivio (1986), suggests visual and verbal cues are different and that pictures are stored in memory in a qualitatively different and separate way from verbal materials (Kolers & Brison, 1984; Kroll & Potter, 1984; Paivio, 1971, 1986). It is believed that visual and verbal information are being processed in different systems. However, these two subsystems are interrelated, which is to say information can be transferred between these two systems and are supposed to achieve acknowledged goal. In dual-code theory, presentations of pictorial information with verbal information can strengthen and complete verbal information (Burgoon, 1985; Folger & Woodall, 1982; Gunter, 1987; Stone, 1987).For example, ’He’ was strongly featured in the opening ceremony of Beijing Olympic Games. ‘He’ was displayed with its ancient and modern forms with the operation of hundreds actors. It forms the Chinese word of ‘peace’ and ‘harmony’, and the idea of social harmony has been delivered and comprehended as a Chinese ideal with the help of humbling visual presentation.


Sources:
Sources play an important role in influencing media biases and orientation of frames. Entman (1993) found that the news media get not only information but also definitions of the protest situation. Later in 1998, Hertog suggested that official sources are used to add prestige to news stories and empower the illusion of objectivity. Previous studies suggest that journalists managed to establish connections with the “elite” sources because of their higher credibility (Bennett,1990). Sources from core politicians or party operatives are often adopted as sources in news report, especially when it comes to political issue. Bennett also argued that such action of re论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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