英语论文网

Chapter One Introduction

1.1 Rational of the study
The reason that the author chooses the “pragmatic study on the English networknews headline based on Relevance Theory” as the research point can be explainedthrough solving the following four questions: first, why choose English headlinesinstead of other language? Because of the historical influence and the flouring culturalexchange in the world, English, as a most dominant language in the world is enteringinto the common people’s life. Second, why choose internet instead of other Media?The 21stcentury is an information era, and the information carried by mass media iscalled news. In our daily life, people get to know the news home and abroad throughmany channels: newspaper, television, radio, and internet, etc. With the appearance ofinternet, the network news, as the main channel to know the outside world for modernpeople plays a more and more important role in modern times. Third, why chooseheadline instead of other parts? Headline is the head of a news report. Facing thenetwork news and the huge information source, the choice of news for reader throughbrowsing the news headlines based on the news headline itself which is thefundamental part of any news. Last, why choose Relevance Theory instead of othertheory? It seems that news headline has attracted particular attention and the newsheadline is analyzed form many angels. Many scholars have focused their studies onanalyzing the stylistic features and the skills of writing news headline. Since theRelevance Theory has been proposed in 1986 by Sperber and Wilson in their bookRelevance: Communication and Cognition, a great number of scholars have turnedtheir minds to the application of Relevance Theory to the study of news headline froma pragmatic and cognitive perspective. The reason is that the Relevance Theory issignificant in researching human communication and the news headline can also beregarded as a kind of communication between editor and reader. The previous researchworks has been conducted in the field of newspaper headline. However, this thesismainly applies the Relevance Theory to the English network news headline creativity,which might offer a new perspective for the study of headline creativity.

1.1理性的研究
究其原因，笔者选择了“务实研究英语网络新闻标题的基础上的关联理论”为研究点可以解释通过解决以下四个问题：第一，为什么要选择其他语言，而不是英语的头条新闻？由于历史的影响力和氟文化在世界上的交流，英语作为一种语言在世界上最有统治力的进入普通人的生活。二，为什么选择“网络”，而不是其他的媒体？21世纪是一个信息时代，被称为大众媒体进行信息的消息。

1.2 Significance of the study
Theoretically speaking, the Relevance Theory is enriched to some extent duringthe application and the concept of communication is further developed with thecombined pragmatic approach. The Relevance Theory was formally proposed in thebook Relevance: Communication and Cognition in 1986 published by Sperber andWilson. This thesis mainly applies the Relevance Theory to the network news headline,which demonstrates the Relevance Theory and might offer some help for people tounderstand the Relevance Theory. Through the analysis, it can be known that theRelevance Theory focuses on the readers’ subjective and creative during thecommunicative process. This thesis has enriched the field of Relevance Theory andcommunication.Practically, good headline is the most powerful instrument to win over readers in thecompetition between internet and other mass media, and in the competition amonginternet themselves. On analyzing network news headline wit本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。