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摘要：The aim of this thesis is to investigate the ostensive-inferential nature of networknews headline communication and to analyze the process of the target reader’sinterpretation. On analyzing the English network news headline within the frameworkof Relevance Theory, the author gives some suggestions on how editors employdifferent language according to the target readers, which can make sure the success ofthe headline communication.

hin the framework ofRelevance Theory, this thesis put forward some suggestions on the design andcomprehension of network news headlines. For example, the editor should take thetarget reader’s cognitive context into consideration, which can ensure the success ofnetwork news headline communication, and also help the reader understand theheadline better. Specifically speaking, news editors and readers can benefit from thispragmatic study, which emphasizes how editor create the news headline with optimalrelevance according to the cognitive context of their target reader and how the readerunderstand the headline by searching for contextual effect, either in the general senseof communication or in the specific discourse of news headlines. In a word, this thesisprovides some suggestions in order to make the headline impressive and eye-catchingand help reader understand the headline appropriately.

Chapter Two Literature Review

The study of the news headline has been a long tradition due to the unique roleand the special function it plays in news research. So far, the news headline isanalyzed from many angels, many scholars have discussed its stylistic features and theskills of writing it. A great number of scholars home and abroad have turned theirminds to the application of several theories to the study of news headline.

2.1 Network news headline
The basic knowledge of network news headline like the notion, the features, etc isdiscussed in this part.

2.1.1 The notion of network news headline
To research network news headlines, we must first have a clear definition of thenetwork news headline. Briefly speaking, as the name suggests, the network headlineis the news title issued and spreaded through the media of network. Network newstakes the network media as a carrier. Broadly speaking, network media usually refersto the internet. From the narrow sense, it is the web site publishing the newsinformation based on the internet platform. However, there is no a strict definition ofnetwork news yet. Some scholars believe that “Network News refers to the newsreleased and disseminated through the internet, the way of which can be the single-useor complex – use of the Word Wide Web site, Newsgroups, mailing lists, bulletinboards, instant messaging and other means. The publisher (that starts) of the news canbe any organization or any individual.” News headlines can be divided into single-anddouble-type title according to the structural characteristics of the network. The single-type headline refers to the only one title of the news, while the double-type headlinerefers to the both main headings and subheadings. According to the genre of networknews, the network news can be categorized into text headlines, picture news headlinesand video news headlines.

Chapter Three Theoretical Framework.......... 17-29
    3.1 Relevance.......... 17-20
        3.1.1 Cognitive context ..........17-18
        3.1.2 Contextual effects ..........18-20
        3.1.3 Processing effort.......... 20
    3.2 The communicative view of Relevance Theory.......... 20-23
    3.3 Degree of relevance.......... 23-25
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