英语论文网

CHAPTER 3  THEORETICAL FRAMEWORK .................................. 12

3.1  TBLT curriculum development ............................... 12

3.2  A proposed methodological framework for a task-based needs analysis ....... 14

CHAPTER 4  METHODOLOGY .............................. 17

4.1  Research questions ...................................... 17

4.2  Sources .................................... 18

CHAPTER 5  RESULTS AND DISCUSSION .................................. 27

5.1  Target tasks and target task types .............................. 27

5.1.1  The frequency of target task types ...................................... 32

5.1.2  The difficulty of target task types ................................. 34

CHAPTER 5  RESULTS AND DISCUSSION

5.1  Target tasks and target task types

The job of foreign trade salesman is not reported on the O*NET, but we found a job title called online merchant or online service manager, who conduct business activities exclusively online. It covers both domestic and cross-border e-commerce that involves a number of sales service as well as business activities. Since the job descriptions of online merchant include the tasks a foreign trade salesman needs to perform in the work life, it is employed for identifying target tasks. It concludes 34 target tasks online merchant might perform in the work life, including those tasks that would be done in native language. After filtering out the tasks that do not need to be conducted in English, 23 target tasks and 8 target task types were finally obtained. 

Another literature, 43 job advertisements, were coded by NVIVO and those descriptions that have the same meaning were classified as one task. For instance, the task of “make full use of foreign social platforms to promote brand and products” is similar to that says “create and manage the social account of Facebook, Instagram, Twitter, and Tiktok to promote products”. In this case, 52 tasks were identified through job advertisements, of which twenty were consistent with O*NET. 

CHAPTER 6  CONCLUSION

6.1  Summary of major findings

The aim of this study is to ascertain the target needs of foreign trade salesmen in terms of task. Following an initial overview provided by the O*NET, job advertisements collected online, together with semi-structured interviews and a survey, a detailed list of target tasks was generated, as shown in Table 5-1. The 55 target tasks are further classified into 10 target task types: (1) developing working relationship with customers, (2) operating sales platform, (3) conducting market research, (4) conducting marketing, (5) providing sales service, (6) following up production, (7) following up shipment, (8) providing after-sales services, (9) attending training, (10) participating in exhibition. 

The closed, online questionnaire 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。