留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal


ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter



英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查









论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2023-02-16编辑:vicky点击率:469

论文字数:38566论文编号:org202302141028457178语种:英语 English地区:中国价格:$ 66





1.1  Research background

One of the major consequences of the current phase of economic globalization has been the emergence of English as the leading lingua franca of international business (Ku & Zussman, 2010). According to National Bureau Statistics, as gross import and export trade reached the peak of more than 39 trillion yuan in 2021, China’s multilateral trade collaboration with other countries continues to be more closely. It was reported that about 65% of the jobs in coastal cross-border e-commerce enterprises whose occupations comprise foreign trade salesman, vouching clerk, secretary, customs declarer, translators, etc., were in line with Business English (BE) major (Li, 2015), which has intensified demand for courses of various kinds in BE. It was reported that the talents of cross-border e-commerce are in severe shortage, especially the sales and marketing experts (Liu, 2016). Therefore, the cultivation of compound talents who can use English proficiently to engage in global e-commerce is of great significance for BE major. 


It is widely recognized that BE should actually adopt effective teaching approach on the basis of individual and social needs. A proper needs analysis (NA) can “lead to courses designed to ensure that students will learn precisely what they need” (Serafini et al., 2015). In the history of NA, some of the traditional units of analysis have been lexical items or grammatical structures, which have tended to be based on the intuitions of teachers or linguists rather than empirical, evidence-based studies using different sources of information (Long, 2015). Most language faculty are not experts in specialized domains and thus are not likely to know what real-world tasks their students need to be able to accomplish in the target profession. Therefore, these approaches to NA rarely prepare learners for the actual performance of real-life tasks. 

1.2  Research purpose

In BE, a branch of English for Specific Purposes (ESP), identifying needs is an integral part of curriculum development. Given the flourishing state of BE (Chan & Frendo, 2014), it is reasonable to believe that a great many needs analyses (Huh, 2006; Evans, 2010, 2013; Mancho-Bares & Llurda, 2013) have been conducted to inform the design of a wide variety of BE courses in different parts of the world. However, needs analyses related to BE published in the last two decades mostly had some methodological weaknesses, including a lack of detailed explanation of sampling procedure, a lack of use of multiple sources and multiple methods, and a lack of triangulation to interpret findings (Serafini et al., 2015). Methodological rigor in NA practice and reporting has become increasingly valued, and the NA procedures in TBLT developed by Serafini et al. (2015) was adopted by NA research for Foreign Service Officers (Hillman & Long, 2020) and summer study abroad program (Takehiro, 2019). Nevertheless, the task-based NA is less explored in BE domain, not to mention the methodological improvement of a NA procedure. For that, the objective of the study is not only to identify target tasks that foreign trade salesmen are 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/4 页首页上一页1234下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非