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consumers across the globe. Successful economic reforms, favorable media disposition and an overall positive economic scenario have placed a spotlight on the country. 

Indian companies are making overseas acquisitions, capital markets are booming, FIIs are pumping money in, FOREX reserves are a record high and the political economy has gained credibility in the global investor community and world media. Innovative products, innovative processes, innovative manufacturing methods are enticing foreign investors and multinationals to India. What is `India' for the world? It is a millennia-old civilization. It is also the world's premier IT services provider. The world's back office a global R & D hub. Emerging small-car hub. Repository, arguably, of the world's largest number of engineers, doctors, accountants, and so on. To bring it all down to a single idea - India is ready with various touch points: from nation branding to product branding. Car manufacturers everywhere are struck by India's engineering and design capabilities. Toyota is planning to set up a research centre in India. Daimler Chrysler and General Motors have done that already and Honda Siel, Ford India, Ashok Leyland and Maruti Suzuki spend millions of dollars on research and development activities and it plans to make India a hub for Suzuki's small cars. India may never become a purely export-driven manufacturing country like Malaysia or Korea or Thailand. Going forward, India is yet better placed as a low cost-manufacturing base.

SWOT ANALYSIS

STRENGTHS

· Brand Name.

· Large Distribution Network.

· Wide product offering at different price points.

· Cheapest Cars in corresponding segments.

· Encouraging exports.

· Awarded many awards.

· Economy with technology.

WEAKNESS

· Lack of in house R & D.

· New model introduction limited to only cosmetic changes.

· Dominance mainly at lower level only (Swift).

OPPORTUNITY

· Rise of Indian middle class and small cities.

· A booming economy.

· Rising exports.

THREATS

· Many players fighting for the same cake.

· Entry of new players.

· Cannibalism.

STRENGTHS

1. Brand Name: Maruti Suzuki has emerged as a strong brand name in recent times. Backed with the parent company Maruti Suzuki this is recognized as a strong player in worldwide automotive market, Swift has definitely a value associated with it any individual will like associated with.

2. Large Distribution Network: With a strong dealer network of around 3000 dealers al around the country, Maruti Suzuki has made its presence felt in each and every corner of India.

3. Wide Product offerings at different price points: Maruti Suzuki has launched various models in various segments and hence has a very good prod本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。