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peed and streamline information access to ensure the fastest possible response to customer issues. 'We knew we needed to be more nimble when it comes to information access and sharing,' says Rajesh Uppal, general manager, IT division, Maruti Udyog Ltd. 'We had been looking for portal software for our intranet to help accomplish this but had not found any open, flexible and cost-effective solutions. HP Services was instrumental in pointing us toward the Microsoft SharePoint Portal Server.' Maruti had, in fact, been partnering with HP Global Services since 1993; and HP Services has provided design and support services for Maruti's networking infrastructure as well as providing assistance in planning the migration from Microsoft Exchange Server 5.5 to Exchange 2000. 'The HP Services team understands our business and our information technology requirements,' says Uppal. 'Their extensive Microsoft expertise along with the information they shared with us about HP's own intranet solution based on SharePoint enabled the fast deployment of Microsoft SharePoint Portal Server and resulted in a solution that is both flexible and cost-effective.'

Maruti Udyog Ltd., a joint venture between the Government of India and the Suzuki Motor Corporation of Japan was India's largest automobile company in 2005. It operated in the passenger vehicle market and manufactured affordable and fuel efficient cars for the Indian masses. Maruti 800 was its flagship small sized car and was the best selling car in India since decades. In 2005, Suzuki launched their global car 'Swift' in international markets and later in India. Swift was the first stylish compact car from the stable of Maruti and was a differentiator from its earlier products. The launch of Swift had brought Maruti in lime-light and various global international automobile manufacturers announced their plans to boost their investments in India and launch competing cars. The competition was expected to intensify to grab the burgeoning customer base.

The case describes the Indian Passenger car industry and the presence of Maruti in each of the categories. It traces the origin, growth and evolution of Maruti and the role played by Suzuki in enabling it to achieve dominance. The case highlights the global strategy of Suzuki and the marketing strategy of Maruti in launching Swift. It describes the 5 P's of marketing around the launch of Swift in an endeavor to change the image of Maruti as a manufacturer of fuel-efficient but non-stylish cars only. The case finally talks about the plans of other competitors and their strategy to gain dominance and the plans of Maruti to sustain its dominance in all segments.

The excitement has started building at Maruti Udyog's plant in Gurgaon, near Delhi, and amongst potential car buyers. The country's largest automobile manufacturer is gearing up for one of its biggest launches. Not since the launch of the Maruti 800 in 1983 has the anticipation amongst its employees, dealers and customers been so high. The object d'attention we are talking about here is the Suzuki Swift, the first truly global car that the Japanese manufacturer will be launching in the Indian market. Scheduled to hit the neighborhood Maruti showroom in the third week of May, the Suzuki Swift has already generated a lot of heat 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。