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way to increase their knowledge is to engage them with their class fellows through discussion and debate. (Tuttle, 2009)

Class management

The teacher must effectively manage the class time and it is critical because it has been observed that most of the students could not learn efficiently due to boredom and tiredness caused by long class hours. Moreover, the teaching style and traditional way of exams, assignments and quizzes is also a reason for low levels of student learning in the class room. It is a fact that most of the students study because of exams and not to learn. They study during exams nights and engage in other activities during the course or semester duration. The best way to make students learn is to engage them in learning. Exams are considered as a motivation for students' learning but I would like to argue that exams are to assess the learning and not to make students learn. (Tuttle, 2009)

Industrial Marketing

All the course of industrial marketing is designed according to this statement of Benjamin Franklin 'Tell me and I will forget, Show me and I might remember, and Involve me and I will understand'. The best strategy to make student learn efficiently is to involve them in the course of Industrial Marketing. It is important to note that Industrial Marketing is a professional module which is offered by our department and it is needed to be handled efficiently by a professional (someone from the industrial or someone who may have a lot of industrial experience in the area of business to business marketing). The following paragraphs discuss different kinds of strategies recommended to increase and maximize the learning of the students in the course of industrial marketing.

Who should be the teacher?

The teacher of the students must be from the industry and the teacher must have massive experience or exposure of working at the strategic levels or top managements level in industry. The attitude of the teacher must be friendly to the students and he must understand the 'students themselves - their behavior and psychology' to deliver some practical or professional knowledge to students with efficient time management. It can be stated that teachers are the makers of students and teachers are the most influential in students' learning. If some of the students fail in the class then it is not only the responsibility of the students but teacher is also somehow responsible for the failure of students. It is important to note that most of the teachers just deliver some bookish knowledge to students with no professional or practical orientation. The teachers' efforts must be optimized by focusing on the most critical parts of the course to make students learn effectively.

What should be the content of the course?

Almost all kinds of courses offer books for making students learn. But, I would like to recommend that the new course material must be based on real case studies of corporations from the industry in the area of industrial or business to business (B2B) marketing rather the traditional boring bookish literature which students find boring. But I am not denying the fact that books are important and some lectures must be delivered introdu本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。