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cing the course of industrial marketing to students. Then, in every class, Case studies will be discussed rather than literature. The case studies and literature must be distributed to students two weeks prior to the class and students must be instructed to review the case study carefully. The teacher in the class would initiate the open discussion first and then he would back out of discussion and students must take command of the discussion from there. There must be significant weight to 'Class Discussion' in the form of discussion or argumentation among students about the different concepts of industrial marketing case studies and concepts. In this case, the teacher would engage the students rather than just telling them or showing them and definitely the students would understand due to this engagement with the course. It would be consider necessary for students to read different books or literature to propose a solution for the case study to be presented in the class to score class discussion marks. In the class, the teacher will assess the argumentation of students and will assign marks according to the logicality and authenticiy of the argument made by student. The teacher would play the role of the mediator by keeping the discussion among the students in the right direction. The above process involves involving the students and they will learn themselves on their own which will be enhance their learning and discussion skills. Students will find the course interesting because it does not involve traditional class room environment and students are their teachers themselves.

How the students would be evaluated?

It is a fact that most of the students just memorize things and they do not learn because of the traditional examination structures. The students would not be tested conventionally in this module. The most percentage of marks lies in class discussion as the 50 percent of the marks are allocated for class discussion. The teacher would take two midterms and one final term to assess the students during the course module. Moreover, the students will be assessed formatively and different lectures will be arranged to make students learn in concepts in which most of the students will feel difficulty. The students would also be required to submit a research project on Industrial Marketing holding 15 percent marks. The percentage of two midterms is 7.5 percent and 7.5 percent respectively and two midterms would be conducted in the second and third quarter of the module. The final term will hold 20 percent marks. In exams, a case study would be presented and the students will be required to propose solutions for the case study instead of traditional bookish exams. The student just need to learn and not to memorize to pass the course exams as there will be no need for preparation of exams and the focus of the students will automatically be transferred to learning instead of memorizing.

If we clearly analyze the above criteria selected to evaluate students then it is obvious that it is a self-learning approach adopted by the teacher. Students will actually learn and not memorize due to involvement and there will be no fear of exam preparations.

Extra Curricular Activities

Different industry trips and guest lectures will be arranged to incr本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。