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ease the learning of the students in the course. The work done by students on their own about industrial marketing will be highly appreciated and students would be awarded 10 percent bonus marks to engage in research projects related to industrial marketing.

Pros of this methodology for maximizing student learning

The coursework is characterized by self-learning and innovative methods and it is important to note that the methodology is driving students to self-learning and changing the focus of students from exams to class rooms. The students will realize that they have to learn instead of memorize to pass the course or module of industrial marketing. Class discussion will motivate students to learn things instead of memorizing and weak groups in the class would automatically be tackled with discussion or argumentation among the students. The course teaching methodology is sophistically designed to increase the structured (course materials) and unstructured (other sources of information such as internet) learning of students. The traditional class room environment will be changed and teacher will work in the class room as a catalyst or mediator. The students will be their teachers.

The basic purpose of the exams is to evaluate students and not to make them learn. Most of the institutions rely on exams and perceives that exams are the techniques to make students learn. But it is important to note that learning is something different from evaluations. The institutions must focus on learning tools and techniques rather than evaluation tools and techniques. In our methodology for making student learn efficiently is focused on learning tools and techniques rather than evaluation tools and techniques because the best learning experience for students is class room learning.

Limitations

The most alarming limitation of the course is that the course assessment may contain teacher biasness as the evaluation is totally qualitative (class discussion and projects) and teacher may grant marks on the basis of favoritism or biasness to some students. The course content is also more subjective than objective and it is difficult for teacher to evaluate the students. For example, the teacher may hold a wrong view about a concept or phenomenon and students arguing must be granted marks on the basis of presenting the view in a wrong way according to perceptions of the teacher. But, despite of the limitations, it is an efficient methodology as it will involve students in the learning and maximize their learning experience because the basic purpose of exams is to evaluate students and not to make them learn.

Conclusion

In this paper, the author has developed a new course strategy and made a recommendation for teachers by which they could increase the students' learning efficiently in the course. The best strategy to make students learn is to involve them. The writer has successfully recommended a strategy for a new module that is 'Industrial Marketing' for making students learn efficiently and developed a methodology characterized by increased student learning.
In the end, it can be concluded that there are two sides of the picture. The methodology proposed in this paper may have both advantages and disad本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。