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ings more than a mouth could do, which no one would like to witness. So, to translate a book title into target language on the premises, comprehension of the book''s abstract and its theme, can avoid this ungentlemanly behavior.

III. Guidelines of Translation a Book Title

Nida states: “Translation consists in the reproduction in the receptor language of the message of the source language in such a way that the receptors in receptor language may be able to understand adequately how the original receptors of the source language understand the original message.” ② Title is the most informative part of a book. A successful translation of it can guide receptors to the threshold of the original message .How can this success be achieved? Besides Mr. Lin YU Tang''s criteria, “faithfulness, fluency, and beautifulness”, which are developed from Mr. Yan Fu''s “faithfulness, expressiveness, and elegance” ( 马会娟 , 2003:28), this paper will advocate two another principles, cultural exchange principle and cultural recasting principle, and emphasize the aesthetic principle (beautifulness).bv

1. Cultural Exchange Principle

Titles like << 吉姆老爷 >> (Lord Jim), << 嘉莉妹妹 >> (Sister Carrie) would cause Chinese readers'' attention without difficulties, for Chinese readers are familiar with “
老爷 ” and “ 妹妹 ”.  But what kind of Lord Jim may be? Is he like a traditional Chinese lord, who is an official or a rich man or a scholar, and who may have more than one wives? “ 吉姆 ”, according to common sense, is not a Chinese name. So, Chinese readers may be interested in his story. Chinese novels contribute several pages to describe young girls’ romance with accomplished handsome young men who are usually in indigent circumstances. Is Carrie the same girl? Chinese readers may be eager to find out. These two books bring Chinese readers images, with which they are not conversant before.
Outlaws Of The Marsh << 水浒传 >> are heard by every Chinese, even women and children are no exception. “Outlaw” is “a person who has broken the laws of society and now lives outside society, esp. in lonely areas, trying to avoid punishment.” (The Commercial Press, 1998:1064) Are these “outlaws” scoundrels? No, they are justice fighters and patriots, who would show Westerners 108 Chinese Robin Hoods. The four words “Outlaws of The Marsh”, make the Westerners know another kind of love for country, and another kind of justice fight, which are rare in Western world.

Robert Lewis Stevenson’ famous novel Treasure Island has two Chinese version titles, << 金银岛 >> and << 宝岛 >>. This author would like to defend the latter is better. The character “ 宝 “ includes gold ,silver and jewelry etc, and it inspires more curiosity. The latter title keeps Chinese readers in suspense, which the former can not do, waiting for the result--what could be found on the island? The former indicates readers that only gold and silver could be found there. Searching for treasure also is a popular theme with Chinese writers’ pens ,thus Chinese readers would want to read the book ,with which they seem to be familiar ,guiding by the light--<< 宝岛 >>. If they had read the former, to reread it would be their impulses when they find that it is in a beautiful new coat. And furthermore ,the two characters本英语毕业论文由英语论文网www.51lunwen.org整理提供
 that form the latter title have special relationship--“ 宝 ” rhymes with “ 岛 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。