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自1959年始，美国一家名为洛佩尔媒介调查公司（Roper Organization）就开始研究美国受众对媒介的看法，主要问这样两个问题：1，你主要的新闻来源是什么？2，各新闻来源中，哪个是可信度最高的？选择答案分别是：报纸、杂志、收音机、电视、听别人说。
1959年进行的第一次调查中，报纸是人们最主要的新闻来源（67％）；电视居第二位，占全部调查人数的51％，其次是收音机、杂志和听别人说。报纸在当时也是最值得信赖的消息源（3％的人相信报纸所刊载的信息是真实的）；相信电视新闻的人不到总数的30％。
Since 1959, an American corporation called Roper Organization had begun to do a research about the attitudes of American citizens for media, and there are two main questions: 1. what is your main news source? 2. Among the main news sources, which one is the most reliable to you? The answer is newspaper, magazine, radio, Television, or hearing about news from others.
In the first research conducted in 1959, it was newspaper that was the main news source for people (67%); television came in second, accounting for 51% of total informants; others informants always got news from radio, magazine and others. At that time, newspaper was also one of the most trustful news sources (3% people trusted the information in newspapers); the total number of people who trusted the news conveyed by television was not more than 30%.

这一趋势在1963年得到扭转：电视赶上了报纸，开始成为人们最主要的消息来源，并且这个数字的增长趋势一直保持了下去，其它新闻媒体渐渐被人们冷落。1979年前后，67％的调查对象认为电视是最主要的消息源，达到统计数字的历史最高点，报纸、广播等被远远抛在后面。虽然在后来通讯技术的发展中，电视业也曾遇到强有力的竞争对手——特别是电子计算机的问世给电视业带来前所未有的挑战，但据1988年的统计数字表明，电视仍占据着美国人最主要的消息源的位置：65％的美国人从电视中获得对时事新闻的了解。
电视新闻的可信度也随着电视的普及而提高。1961年开始，电视成为美国人认为最值得信赖的消息源。不可替代的画面优势使电视新闻的信任度在1988年前后达到最高值：67％的调查对象认为电视新闻最可信；认为报纸可信的人只占26％；相信收音机新闻广播的人只占全部调查对象的6.7％——而在电视还不普及的60年代初，这个数字是12％。
The trend was changed in 1963. Television exceeded newspaper and became the uppermost news source for people, and the exceeding trend had maintained and other news mediums were gradually indifferent and ignored by people. Around 1979, 67% people believed the television was the main news source, which reached to the peak percentage in statistic history, and newspaper and radio fell behind far away from television. Although television had met strong competitor in the progress of communication technology afterwards, especially the unprecedented challenge from invention of computer. However, as the statistics conducted in 1988, television was still the main news source for American citizens, and 65% American got the information of current news from watching television.
The reliability of TV news has been improved gradually as television industry thrives. Since 1961, television has become the most reliable news source for American. The irreplaceable frames advantage made the credit level of television news reach to the peak around 1988. 67% informants believed television news was most reliable. 26% informants and 6.7％ informants believed television news and radio were most reliable separately. In 1960s when television was not popularized, only 12% informants believed television news was most reliable.

从洛佩尔媒介调查公司的历年调查结果可以看出：人们更愿意自己亲自“看到”新闻，“亲临”新闻现场，“眼见为实”（Seeing is believing）。就是这个原因，使得电视在所有的新闻媒介中脱颖而出，成为最大多数美国人的最可信赖的媒介。电视新闻的优势连续保持近40年。
In view of the research results conducted by Roper Organization every year, we can know people are willing to watch news and saw the news at first person point of view, and they think seeing is believing. Due to this reason, television has become outstanding among all new mediums and become the most reliable media to the majority of American citizens. The advantage of television has lasted for nearly 40 years.

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