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．The Problems of the Current Tour guide Service in Shanghai From the follow description, you will find that the tour guide team in Shanghai is in a little disorder. Some tour guides without the professional certificate are pursuing this job all the same. Additionally there are some tour guides take up this career only as part-time job. For example, a part of tour guides will take advantage of the golden week to show some visitors. As a matter of fact, it seriously affects the market order of the tour guides. 2.1 A Lack of the Tour guides in Shanghai Through the analysis of the tour guide in Shanghai, you will come to know the general situation of the distinguishing personality and problems occurring in the tour guide team. Based on the data from the Shanghai Municipal Tourism Administrative Commission, there are about 15,000 people who own the professional certificates as tour guides in Shanghai. However, less than half of them are taking up this career. To our surprise, there are only 10 people who are the super tour guides. Many secondary tour guides are still working in the front line. But most of top grade tour guides who have been worked in this line for several years now are the departmental managers. On the contrary, some of the tour guides in Shanghai are in short of educational background and practical experience dealing with emergencies. Except the Chinese tour guide, similarly a large number of foreign language tour guides are in urgent need. Nowadays more and more overseas-funded enterprises crowd into Yangtze River Delta such Shanghai, Hangzhou and so on. Shanghai has become a heated destination of the investment for transnational corporations. According to the data information from Shanghai Statistical Bureau, about 190 major transnational companies have invested in Shanghai, a city that is directly under the central government with total investment soaring of US Dollars 1.98 billion. Or some grand activities will be hold up in Shanghai. There is no wonder that a good many foreigners from all over the world will enjoy the scenic spots in Shanghai more than other cities. 2.2 Instability in the field of Tour guides in Shanghai Presently tour guides in our city is a very young team. The tour guide below 20 years, 21 to 30 years, 31 to 40 years, 41 to 50 years and over 50 years take up 13.3 percent, 56.8 percent, 20.2 percent, 7.4 percent, 2.3 percent respectively based on the report of human resource of tour guide in Shanghai. Because they are all very young, it is too early for them to decide whether they will work in this field for long. In most cases, the young tour guides take up such occupation in a short period of time. Once they get tired of this job, they will try entering another industry. It is easy to find that it will take plenty of time and energy to be a good tour guide. A tour guide will show different tourists to the same place for several times. And a tour guide should arrange anything for the customers and be more careful. However, most Children in Shanghai are all the apples in parents’ eye. The youths are interested in the invariable life. In most cases, few of them will take this job as a forever one. Moreover Shanghai is a city of fast beat. It is more possible that a tour guide will change another job more of opportunities and challenges. 2.3 Lower Capability of Tour guides In the time being, Shanghai has the problem of the shortage of high quality tour guide with high educational backgr