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des. Maybe most graduates are holding such idea so that few of them will devote themselves to the tour guide team for long. On the other hand, tour guide is not a short-term work. Similarly, the tour guide should treat this job as other careers. In the first years. They can work in the first line to accumulate the experience then return to stay at the agencies to do some managerial work. In other words, this work provides good opportunities for all the graduates who want to display their abilities. Tourists shall be of correct attitude and idea in front of this business. In particular, as a tourist, he ought too much more respect the work of the guide and understand their occasionally winy mentality. 3.3 Enhancing governmental administration of tour guide service in Shanghai In addition to the improvement of the tour guide himself, the government should take steps to make standard to manage the tour guide market. As an international tourist city, Shanghai must make some regulations to effectively supervise the tour guide service. If strengthen the competition, the government can heighten the door and establish new managerial mechanism to the tour guide. To improve the quality of the tour guide, the government could let the customers give the feedback so that can fairly evaluate the service. In the long run, it will form a good competition system. Government will create a better working environment for the tour guide. The functional department should propagandize the undeniable record even pay more attention to their life. The government should release the economic pressure of the tour guide so that they will less rely on the kickback from the shopping. The internal division of labor of the tour guide will be more and more fine. Now the tour guide market in Shanghai should be divided into five. Conclusion The thesis mainly focuses on the tour guide service in Shanghai. With it’s deepening economic reform, Shanghai city, formerly crowned as the financial, economic and trade hub of the Far East, is boosting the tourism industry. The development of the tourism industry will not be off the tour guides. There are some problems in the tour guide service, which baffling the stride of the tourism. There is a short supply of the origins relevant with the tour guides business. Then in this thesis the value to the problem occurring in the tour guide service is limited. And perhaps the advice put forward in the thesis is not all-sided. Anyway this thesis can enlighten the reader’s think more as for how to improve the situation of the tour guide service. References 参考文献 1.姚昆遗.王怡然.解读上海都市型旅游.文汇出版社,上海.2003年5月第1版 2.孙振华.吴国清.上海都市旅游.上海人民出版社,上海.2002年1月第1版 3.陈刚.导游翻译中的文化背景和心理因素（1987.3.《中国翻译》） 4.中国旅游出版社编，《中国旅游年鉴：2002》 5.韩荣良.中国名胜导游丛书——上海导游，中国旅游出版社,2005年4月第一版 6.陈刚.旅游翻译与涉外导游中国对外翻译出版公司,2004 7.上海社科院人力资源研究中心课题组，上海旅游业人力资源发展规划研究(2003-2010) 8.2005年3月上海旅游统计资料,上海旅游事业管理委员会