英语论文网

笔者认为这种翻译实践可以提供以下内容灵感。首先最重要的是，翻译模因论提醒译者翻译中的跨文化交际。考虑到模因复制和传播的特点，翻译在传递原文核心意义的同时，应注意交际中的跨文化差异，使译文符合目的语读者的习惯。同时，寻找一种理想的文化模因传播方式，使源模因与目的语文化成功地对等，以达到两种文化的融合。

Chapter One Task Description

1.1 About the translation project

The translation project was launched in early April 2019 and finally completed bythe end of November 2019. The detailed information about this project includes itsbackground, objectives and significance.

1.1.1 Task background

The translation project was initiated by a team from the College of BusinessAdministration. The author of this report is invited to join the team as an importantmember being responsible for Chapter 6 of the book to be translated. The team isexpected to translate the book into Chinese so as to make Chinese readers familiarwith the terminology “GRICs” by introducing the market management approaches ofGRICs.

Market management is a hot topic in business, which refers to the planning andimplementation of a company’ s promotional strategies. Its basic process is verycomplicated and tricky, involving analysis, planning, project management, leadershipand etc. The study on Marketing management in geographically remote industrialclusters (GRICs) is new. Therefore, the translator has invested a lot of time inresearching the relative information. In addition, in the process of reading andstudying the source text, the translator lists the difficulties encountered in practice.Solutions and strategies used to solve those problems are summarized after analyzingthe related cases.

....................

1.2 Text selection

Case 2 and Case 4 from Chapter 6 of the book Marketing Management ofGeographically Remote Industrial Clusters are chosen for the present translationproject. The detailed information of authors and the selected text are as following.

1.2.1About the authors

The book Marketing Management in Geographically Remote Industrial Clustersis written by George Tesar and Jan Bodin. George Tesar is professor emeritus ofMarketing and International Business at Umea University, Sweden, and professoremeritus at the University of Wisconsin – Whitewater, USA.Professor Tesar is aninternational consultant and senior marketing specialist of top management in hightechnology, automotive, and consumer product industries in North America andEurope.

Jan Bodin is a lecturer and head of Marketing Section at the Umea School ofBusiness and Economics, Umea University, Sweden, where he also previously earneda doctorate in business administration (marketing). He is devoted to the research ofproduct development in general, and the interaction between marketing, design,engineering, and production in particular. Other research aspects are wine marketingand artists’entrepreneurial ventures.

Since both of them have had academic and professional experiences with foreignuniversities in several countries, they decided to compare notes and ideas concerninggeographically remote industrial clusters abroad. They solicited for cases that wouldhelp them dig deeper into these issues and help students, and perhaps some of theirinterested colleagues, to better understand the relationship between marketingmanagement and geographically remote industrial clusters that attempt to market theirproducts or services both in business-to-business and business-to本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。